NAPO podcast guest, John Hunt, knows if your marketing is done with a scatter-shot approach, the results will be scatter-shot as well. Understanding your strengths and who your target audience is will help you zero in with the right message to the right people.
In this episode of Stand Out: Growing Your Organizing & Productivity Business, host Sarah Karakaian talks with guest John Hunt of Smead Manufacturing. John believes strongly that you must give in order to receive. The whole approach he brings to content strategy and e-commerce at Smead is about giving potential clients something of value, gaining trust and respect, and then finding ways to bring them solutions through a purchase.
Sarah and John begin the conversation by talking about return on investment. Often we expect immediate ROI, but most marketing efforts don’t work that way. John knows that by providing solutions-based content to his potential customers, he is laying the groundwork for trust and an ongoing relationship.
Smead Manufacturing, which sells a wide range of document management products, has a long-standing relationship with NAPO. Sarah and John talk about how a partnership between a company focused on organization products and a network of service providers in productivity and organization is a great match. But John always goes back to giving. He goes on to say “In today’s world there are no more secrets. Your client knows all about you before they even contact you. So it’s even more important than ever that we prove to people that we can actually help. We’re not just saying we can. We’re showing it.”
Sarah and John go on to talk about some of the specific ways to show clients you can be of help to them. Providing a seminar or webinar, either free or for a small charge, will show your target audience you have skills to bring. With a taste of what you have to offer, they are more likely to take the next step and really work with you.
There is so much more packed into this episode – be sure you take a listen. To check out the podcast and subscribe so you don’t miss an episode, visit: https://napopodcast.com/
John Hunt is the senior manager of digital marketing content and e-commerce for Smead Manufacturing. Mr. Hunt has over 25 years’ experience in both traditional and non-traditional media including digital strategy content creation and new product development.
He also is the host of Keeping You Organized, the weekly webcast that often features NAPO organizers and is now in its fifth season. Produced by Smead, a leader in office filing products and records management systems for over 100 years that has had a long-term relationship with NAPO. Through Hunt’s leadership, Smead focuses on creating solutions-based content creation that builds goodwill with professional organizer and productivity consultant communities.